CAMPAIGN OVERVIEW
Makers of the world’s most popular screen protectors, cases, mobile keyboards and audio, Zagg appointed Brown Betty to manage its UK PR out reach. Our remit has been to broaden awareness of Zagg’s portfolio, targeting relevant press to maximize positive reviews and exposure.
Coverage has been broad and highly impactful, ranging from tech media such as T3 and Stuff, through to targeted specialist consumer media including leading photography, outdoor enthusiast, and travel media. We have also secured coverage in weekly magazines such as OK! and Hello! when key moments in the social calendar arise (Glastonbury, Back-To-School etc)
RESULTS
- Exposure to some 3.5M+ consumers
- Broadened casual awareness in key target media outlets
- Numerous 5* product reviews in core demographics
- AVE in excess of £3.2M in the UK as of July ’16.
Client:
Zagg
Category:
CONSUMER TECH
Client:
Zagg
Category:
CONSUMER TECH
CAMPAIGN OVERVIEW
Makers of the world’s most popular screen protectors, cases, mobile keyboards and audio, Zagg appointed Brown Betty to manage its UK PR out reach. Our remit has been to broaden awareness of Zagg’s portfolio, targeting relevant press to maximize positive reviews and exposure.
Coverage has been broad and highly impactful, ranging from tech media such as T3 and Stuff, through to targeted specialist consumer media including leading photography, outdoor enthusiast, and travel media. We have also secured coverage in weekly magazines such as OK! and Hello! when key moments in the social calendar arise (Glastonbury, Back-To-School etc)
RESULTS
- Exposure to some 3.5M+ consumers
- Broadened casual awareness in key target media outlets
- Numerous 5* product reviews in core demographics
- AVE in excess of £3.2M in the UK as of July ’16.
