CAMPAIGN OVERVIEW
Legendary rockers, Iron Maiden collaborated with Roadhouse Interactive and 50cc Games to release a mobile free-to-play RPG game focused on the bands mascot, Eddie. Brown Betty were brought on board to build a global campaign from the partnership announcement through to launch to create maximum awareness across key territories. A clear strategy saw coverage secured in outlets such as IGN, Mashable, Entertainment Weekly, Yahoo and many more.
RESULTS
- Coverage achieved across all major gaming, tech, specialist, trade lifestyle and national press.
- Over 600 pieces of coverage reaching 900m + consumers
- Exclusive deals secured across UK and US to produce maximum awareness.
- Iron Maiden limited edition Trooper beers (game imagery bottle tops) hand delivered to key outlets.
Client:
Iron Maiden: Legacy of the Beast
Category:
Entertainment (Mobile)
Client:
Iron Maiden: Legacy of the Beast
Category:
Entertainment (Mobile)
CAMPAIGN OVERVIEW
Legendary rockers, Iron Maiden collaborated with Roadhouse Interactive and 50cc Games to release a mobile free-to-play RPG game focused on the bands mascot, Eddie. Brown Betty were brought on board to build a global campaign from the partnership announcement through to launch to create maximum awareness across key territories. A clear strategy saw coverage secured in outlets such as IGN, Mashable, Entertainment Weekly, Yahoo and many more.
RESULTS
- Coverage achieved across all major gaming, tech, specialist, trade lifestyle and national press.
- Over 600 pieces of coverage reaching 900m + consumers
- Exclusive deals secured across UK and US to produce maximum awareness.
- Iron Maiden limited edition Trooper beers (game imagery bottle tops) hand delivered to key outlets.
