CAMPAIGN OVERVIEW
Brown Betty was approached to produce a clear strategy to launch 1 title for PC/Oculus Rift, as well as 2 titles for the Samsung Gear VR. Through the campaigns we engaged with VR, Tech, broadcast, national, mobile and gaming press to highlight the impressive tech capabilities of each title. We also booked interview and hands-on opportunities with outlets at our own events, as well tech and gaming events across the calendar to produce solid coverage throughout each campaign.
RESULTS
- Exclusive deals secured maximum outreach
- Coverage achieved across all major gaming, tech, lifestyle and mobile press
- Exposure to some 120M+ consumers
- AVE in excess of £4.2M in the UK over a 4 month campaign
Client:
NDreams
Category:
Virtual Reality
Client:
NDreams
Category:
Virtual Reality
CAMPAIGN OVERVIEW
Brown Betty was approached to produce a clear strategy to launch 1 title for PC/Oculus Rift, as well as 2 titles for the Samsung Gear VR. Through the campaigns we engaged with VR, Tech, broadcast, national, mobile and gaming press to highlight the impressive tech capabilities of each title. We also booked interview and hands-on opportunities with outlets at our own events, as well tech and gaming events across the calendar to produce solid coverage throughout each campaign.
RESULTS
- Exclusive deals secured maximum outreach
- Coverage achieved across all major gaming, tech, lifestyle and mobile press
- Exposure to some 120M+ consumers
- AVE in excess of £4.2M in the UK over a 4 month campaign
