Campaign Overview:
Brown Betty was chosen to launch Warner Bros’ biggest ever multi-IP product launch LEGO Dimensions. In addition to creating exceptional stand out coverage across all areas of the media, Brown Betty launched two major PR stunts across London. One involved building a LEGO Yellow Brick Road in Hamleys, whilst the other saw iconic movie vehicles such as the Delorean and Batmobile take over the West end in a flurry of social activity.
RESULTS:
- Game opened at the top of the charts upon release.
- Coverage achieved across all major broadcast, tech, specialist, trade lifestyle and national press
- Over 525 pieces of coverage
- Social pick up across major media outlets such as The Mail, Sony Pictures, and Capital FM.
- AVE in excess of £6M in the UK over a 4 month campaign.
Client:
Warner Brothers
Category:
Entertainment (Toys to Life)
Client:
Warner Brothers
Category:
Entertainment (Toys to Life)
Campaign Overview:
Brown Betty was chosen to launch Warner Bros’ biggest ever multi-IP product launch LEGO Dimensions. In addition to creating exceptional stand out coverage across all areas of the media, Brown Betty launched two major PR stunts across London. One involved building a LEGO Yellow Brick Road in Hamleys, whilst the other saw iconic movie vehicles such as the Delorean and Batmobile take over the West end in a flurry of social activity.
RESULTS:
- Game opened at the top of the charts upon release.
- Coverage achieved across all major broadcast, tech, specialist, trade lifestyle and national press
- Over 525 pieces of coverage
- Social pick up across major media outlets such as The Mail, Sony Pictures, and Capital FM.
- AVE in excess of £6M in the UK over a 4 month campaign.
