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OUR WORK
Warner Brothers
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CAMPAIGN OVERVIEW

Mophie needed to kick-start its UK PR initiatives after a long absence in the UK. Our remit was simple – re-engage, re-educate, and re-launch mophie to all relevant B2C media. Brown Betty continues to create a raft of bespoke story angles designed to suit every type of media and has increased mophie coverage thirty-fold since winning the brief.

RESULTS

  • Stand out coverage in key target media, including mainstream daily press
  • Marked up-swing in mophie awareness, resulting in increased UK sales.
  • Piggy-backed coverage from Pokemon-Go phenomenom.
  • 30-fold increase in coverage from previous agency within a 3 month time period.

Client:
Mophie

Category:
CONSUMER GOODS

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mophie_449x222.png

Client:

Mophie

Category:

CONSUMER GOODS

CAMPAIGN OVERVIEW

Mophie needed to kick-start its UK PR initiatives after a long absence in the UK. Our remit was simple – re-engage, re-educate, and re-launch mophie to all relevant B2C media. Brown Betty continues to create a raft of bespoke story angles designed to suit every type of media and has increased mophie coverage thirty-fold since winning the brief.

Power_JuicePack_Mophie_July2016_T3.png

RESULTS

  • Stand out coverage in key target media, including mainstream daily press
  • Marked up-swing in mophie awareness, resulting in increased UK sales.
  • Piggy-backed coverage from Pokemon-Go phenomenom.
  • 30-fold increase in coverage from previous agency within a 3 month time period.

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