CAMPAIGN OVERVIEW
Life-hacking gadget ‘Beddit’ required broad UK presence for it’s sleeping aid, so Brown Betty was tasked with creating a campaign that focused solely on consumer press and ensuring Beddit was seen by as many UK consumers as possible. Utilising our broad range of consumer contacts we were able to secure Beddit at the very highest level, including a review on ITV’s This Morning, plus reviews across important media partners such as Stylist, ShortList, The Mirror, Heat Magazine, NetDoctor, and T3 Magazine.
RESULTS
- Exposure to some 5M+ consumers
- Upswing in Beddit sales across the UK market
- 90 second review on ‘This Morning’, targeting 2M+ core audience
- AVE in excess of £2M in the UK over a 3 month campaign
Client:
Beddit
Category:
CONSUMER TECH
Client:
Beddit
Category:
CONSUMER TECH
CAMPAIGN OVERVIEW
Life-hacking gadget ‘Beddit’ required broad UK presence for it’s sleeping aid, so Brown Betty was tasked with creating a campaign that focused solely on consumer press and ensuring Beddit was seen by as many UK consumers as possible. Utilising our broad range of consumer contacts we were able to secure Beddit at the very highest level, including a review on ITV’s This Morning, plus reviews across important media partners such as Stylist, ShortList, The Mirror, Heat Magazine, NetDoctor, and T3 Magazine.
RESULTS
- Exposure to some 5M+ consumers
- Upswing in Beddit sales across the UK market
- 90 second review on ‘This Morning’, targeting 2M+ core audience
- AVE in excess of £2M in the UK over a 3 month campaign
